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SPRING SUMMER 2016
CAMPAIGN
SPRING SUMMER 2016
THE VIDEO
MISCHKA AOKI SPRING SUMMER 2016 CAMPAIGN VIDEO
THE STORY
THE SLEEPING BEAUTY

Sun shines over the kingdom as the announcement of a new Royal. Princess Aurora is praised as one of the fairest in the land as she is shown to the royal court for the first time in the dramatic pink damask beauty "And they Called Her Aurora" dress. This dress symbolizes a great new era to the kingdom with spring blossoming along with her birth. Aurora grows into a beautiful young woman and over the years many forget about the curse that has been bestowed on her because of her ethereal beauty and wonderful gentleness.

Upon her 16th birthday, as promised by the evil fairy, she falls into the deep sleep of her curse. Aurora wears the "The Sleeping Beauty" dress; a wondrous enchantment in itself with tiered tulle and handmade embroidery is the essence of style and grace, as she lies waiting to be awoken. After many years of slumber, a prince comes to finally save her from endless sleep with the "Love's First Kiss" dress, a beautiful statement of love with pleated tulle and flower embroidery not to be matched by anyone in the kingdom, including Maleficent.

Of course, Maleficent is not pleased that the beauty, Aurora has been awoken and in turn battles the young prince for awakening her! The "It's Maleficent" dress almost overcomes, but Aurora prevails alongside her prince with the "Hail to the Queen " dress when she blossoms into the woman she was always meant to be!

Aurora and her prince go on to rule the kingdom and are loved by all, living happily ever after.

The Mischka Aoki Spring/Summer collection was inspired by the story of Aurora, who fell to a horrible enchantment but overcame her enemies to bloom into a beautiful woman. Using crystal beads, embroidered French lace, Jacquard, Brocade, specialized pleated tulle and many of the finest materials for the finest of little Queens, this collection is bold, yet feminine, in a modern way. The signature exquisite dresses shine with magnificent embroidery and Swarovski crystals that serves as a reminder of style and beauty in an enchanted kingdoms.

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